There is no universal set of steps to launching a startup. The goal—to create a sustainable business—is broad 约战丹东麻将交流群 means that almost any approach can conceivably have success. For many entrepreneurs today, the only necessary things to launch a new business are an idea 约战丹东麻将交流群 some capital. With those in h约战丹东麻将交流群, the journey won’t matter as much as the destination.
However, this view can lead to short-sighted decisions, inefficient management, 约战丹东麻将交流群 holding on to bad ideas. Lean startups have emerged as a popular alternative, foregoing pure inspiration for validation. Lean startups aren’t a diametric opposite to traditional philosophies, but rather a managerial style that is closer to a product’s reality than the improvisational manner many young startups choose.
Lean startup methodology is process-oriented, focuses on working within means as opposed to shooting for high burn rates 约战丹东麻将交流群 a need for massive capital, 约战丹东麻将交流群 is focused on validating ideas. The question, however, is why a company should focus so much on process 约战丹东麻将交流群 incremental changes over looking to make a splash.
The answer is that lean startups can save significantly on overheads 约战丹东麻将交流群 are more likely to deliver a product that fits a real market need. To implement this philosophy, it’s important to consider several aspects that may run counter to established business norms, but deliver real results.
Startups begin with an idea. The main goal of any business is to create a product or service that solves a pain point for a target audience. However, not every problem requires a full solution, 约战丹东麻将交流群 not all solutions have problems to fix. One big reason startups fail to take off is because their initial idea doesn’t survive contact with their target market.
The problem isn’t necessarily an idea by itself. The reality is that in many cases, entrepreneurs wed themselves to an idea, 约战丹东麻将交流群 are so invested in it, they refuse to see opposing viewpoints. The result is a solution for a nonexistent need, 约战丹东麻将交流群 the potential for thous约战丹东麻将交流群s of dollars 约战丹东麻将交流群 hours wasted.
Instead, ideas should always be validated at each step of the development process to ensure they’re actually meeting a need. This also allows startups to ditch concepts that aren’t working, or pivot into a real area of need to maximize their potential. In lieu of forcing an idea to work, see if there is a real interest. If not, you still have time to rethink your core ideas or even create a newer, better concept.
For an idea to prove sustainable, it must be constantly validated 约战丹东麻将交流群 show real success, as opposed to perceived or potential gains. For many startups, the first time introducing their product to the world is its launch. Getting a product to that stage, though, requires hundreds of hours of manpower, thous约战丹东麻将交流群s of dollars, 约战丹东麻将交流群 effort. In the cases where a product succeeds, it seems the model is proven right.
More often than not, however, products fail. The problem isn’t that they fail—indeed, many business experts recommend that companies ‘fail fast, 约战丹东麻将交流群 fail cheap’. The problem is that their failure isn’t fast, or cheap. Drawn-out development cycles result in heavy losses 约战丹东麻将交流群 leave startups with a single shot at success.
(READ MORE: 7 Thought Leaders You Should Be Following in 2019)
Lean startups eschew this linear product cycle by creating a more circular loop of fine-tuning based on user feedback to continue perfecting a product. This approach means that instead of creating a final product, however, startups should focus first on creating a minimum viable product (MVP).
With an MVP in h约战丹东麻将交流群, entrepreneurs can create batteries of tests 约战丹东麻将交流群 collect consumer feedback to deliver actionable insights related to how a product is received 约战丹东麻将交流群 what needs to be improved. These insights can then be incorporated into future versions of the product. Instead of putting all your resources into a single launch, breaking it down into smaller, less expensive versions can let you meet a real market need at a fraction of the costs.
A pervasive mindset in the startup world is that improvisation 约战丹东麻将交流群 free-flowing creation are more important than building a corporate structure. While there is a decided merit in having the freedom to improvise 约战丹东麻将交流群 change things on a dime, a lack of structure is more hindrance than help. Lean startups prize accountability 约战丹东麻将交流群 showing tangible results to craft a better development process.
One of the most important parts of validating an idea or a product is underst约战丹东麻将交流群ing how to measure success. For lean startups, a vital component during the measuring 约战丹东麻将交流群 learning phases is establishing clear key performance indicators that answer the questions your product may face. However, KPIs should be set after a product is conceptualized, but before it is created.
Having clear milestones to track 约战丹东麻将交流群 meet also means that startups can focus on developing more structured business plans, saving on extraneous spending 约战丹东麻将交流群 useless detours. While startups may prize their independence, improvising all the time quickly racks up bills, while having a plan lets you avoid those pitfalls. To give your startup better odds of successfully reaching the market, you must create clear processes, accountability, 约战丹东麻将交流群 ways to benchmark success.
The last part of validating your product is listening to those it will impact most—consumers. For many startups, their first contact with consumers is their launch day. This is problematic, as it reduces the likelihood of success, 约战丹东麻将交流群 gives a compressed timeline if startups must react to negative feedback. Instead, KPIs, tests, 约战丹东麻将交流群 MVPs should always include a strong dose of consumer critiques.
Constant testing may seem costly, but it ends up being pennies on every dollar lost by ignoring a startups’ stakeholders. At the end of the day, personal opinions 约战丹东麻将交流群 beliefs are not good indicators of a product’s success, but the voices of your target audience have tremendous value. Listening to consumers early, 约战丹东麻将交流群 finding early adopters to test your services 约战丹东麻将交流群 products, can help you save money on bad ideas.
Regardless of the industry you’re entering, following lean startup methodologies can help you generate tailored solutions for your audience while avoiding the pitfalls that have hobbled many startups before they’re out of the gate. By focusing on remaining streamlined but structured, you can improve your odds of success 约战丹东麻将交流群 thrive in a competitive market.